Professor Bhandari was an icon and all of us young marketing managers at that time, put him on a pedestal - for his intellect, for his insight and for his ability to take you to a place that would be hard to find on your own.
|Cadbury House at Peddar Road, Bombay, where |
LRB had his final work meeting.
In the short time that I interacted with him, he was curious about how these brands were marketed in other countries. I had returned from my stint in the UK and I remember we spent long hours talking about the relevance of the category in India and the UK and what were the drivers and differentiators for consumers in these markets. His approach was fresh, his piercing intellect and his ability to draw out information and play it back was unique. He was a natural teacher and taught as he talked. What I remember most from those interactions is his love for his work, a keen intellect and his ability to get to key insights very quickly. He was a true scholar and a great teacher.
*Vinita Bali is the Founder of the Britannia Nutrition Foundation, and recently stepped down as the Managing Director of Britannia Industries. In her long career as an executive, she has worked with Cadbury's, The Coca Cola Co., and the Zyman Group.
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