Dholakia, Nikhilesh, Khurana, Rakesh, Bhandari, Labdhi, Jain, A.K. (1978). Marketing Management: Cases and Concepts. Macmillan. (Amazon)

Bhandari, Labdhi (1978). Communications for social marketing: a study in family planning. Macmillan (Google books).


Bhandari, Labdhi, & Vora, MN (1976). Indian Distribution System: Role of Private Trade. In:  Public Distribution Systems: Evolution, Evaluation, and Prospects, ed. N. Dholalda & R. Khurana (New Delhi: Oxford, 1979), 42-60. (PDF)

Bhandari, Labdhi (1976). Meeting Consumption Needs of Masses: A Proposal for a Public Sector Marketing Corporation. In: Indian Distribution System: Role of Private Trade. In Public Distribution Systems: Evolution, Evaluation, and Prospects, ed. N. Dholalda & R. Khurana (New Delhi: Oxford, 1979), 42-60. (PDF)

Bhandari, Labdhi (1977). Meeting Mass Consumption Needs: Some Options. Vikalpa. Volume 2. Number 3, 213-221. (PDF)

Bhandari, Labdhi & Vyas, V. (1978). Public distribution of non-food essential commodities: the needed innovations. In Round Table on Public Distribution of Essential Commodities: Policies and Problems, Indian Merchants Chamber. Mimeo.

Bhandari, Labdhi. (1978) Distribution: The Backbone of Indian Marketing System. Economic and Political Weekly: 71-74. (PDF)

Bhandari, Labdhi (1978). Advertising claims, expectation fulfilment and product evaluation. IIM-A Working paper series. (PDF)

Bhandari, Labdhi, Dholakia, Nikhilesh (1978). An approach to the design of corporate identity. IIM-A Working paper series. (PDF)

Dholakia, N., Khurana, R., Bhandari, L., Vora, MN (1979) On normative policy models in developing countries, Omega, Volume 7, Issue 4, 359-360. (PDF)

Bhandari, Labdhi, Jain, A., Vora, MN (1982) Distribution of Mill-made cotton textiles. Eastern Economist, 78(1), p1275.

Bhandari, Labdhi (1980). Textile distribution: Task and Structure. Commerce (annual number) 145(3734), 119-45. (PDF)

Bhandari, Labdhi (1983). The Poor as Consumers. In Bureaucracy and the Poor, ed. DC. Korten & FB Alfonso (Hartford: Kumarian Press, 1983), 173-177. (PDF)

Bhandari, Labdhi (1988). International marketing of Indian tea: Strategic Issues. In Agro-processing: strategies for acceleration and exports. UK Srivastava & S. Vathsala, 307-321. (PDF)

Dholakia, RR, Sharif, M, & Bhandari, Labdhi (1988). Consumption in the Third World: Challenges for marketing and development. In Marketing and development: Toward broader dimensions, 129-48. (PDF)


  1. Apoorva Bhandari has to be commended for this marvelous effort to capture as many aspects of the intellectual (as well as personal) life of Labdhi Bhandari at this website. It is a true labor-of-love and a great tribute from a son to his father. We will never know what specific heights Labdhi Bhandari would have climbed had he not been tragically taken from us by an airline accident; but we do know that those heights would have been ethereal.

    1. Thanks Nik Uncle for your kind comment. Its been a very enriching journey. A future post will try to explore the counterfactual you raise - what could the future have held for LRB? Its an interesting counterfactual because of what has happened in India since October 1988.


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